Ads Shmads pretty much happened by mistake.
Unable to afford mainstream advertising… e.g. newspapers, radio etc., a small comedy club in Dallas, TX started experimenting with out of the box advertising in the late 1980’s. Not really knowing what they had, other than it brought people to their shows, they continued doing different head turning things to keep the seats filled.
After twenty years of seeing positive results from this different way to advertise, it hit them… could this be a whole other business? The answer was obvious, and Ads Shmads! was born.